Gardenia of London

Gardenia of London is a contemporary florist with a chain of high street shops in South West London. It offers stunning, hand-tied bouquets and arrangements as well as wedding, corporate and funeral flower packages.

Doe and Smith created a new brand identity for Gardenia to coincide with the launch of their new website. The new identity aimed to inject more character, colour and confidence into the brand, thereby reflecting the creative and passionate soul of this family-run business. The uplifting colour palette, confident use of typefaces and playful tone of voice breathe new life into the brand, reinforcing it's position as a dedicated premium service whilst also modernising it for the digital age.

Discipline
Brand / Brand Strategy

Sector
Retail

Location
South West London, UK

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"We have worked with Doe and Smith for several years now and their work never disappoints. They have taken our communications to the next level with consistent, high quality design across a wide range of platforms - from traditional paper-based brochures, flyers and posters to online graphics and loyalty apps.

Their intuitive understanding of our values and customer profile enables them to create work that stands us apart from the crowd and positions Gardenia as a desirable, premium floristry brand. I wouldn’t hesitate to recommend their services."

Jamie Grant, Founder of Gardenia

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