High are a vibrant new grab-and-go that celebrates natural, fermented and living food.
Working with Pillar8 and 7dots, we designed High's website with the aim to inspire and educate customers on this unique healthy food movement. Founded by Ursel Barnes, High's ethos is deeply rooted in the culinary process of food fermentation, proven to produce immune-boosting B Vitamins, and beneficial bacteria for optimal digestion. The website needed to reflect this colourful food offering, by bringing a striking and engaging identity to an often misunderstood market. With playful use of colour, brand iconography and digital wizardry the site introduces the fermented food movement to the consumer in an inviting and youthful manner.