SearchFlow, part of dmgi::land&property group, is the market leading conveyancing search provider. It delivers reports, surveys and identity checks to solicitors and conveyancers across the UK that enable property transactions to complete.
The rebrand, designed whilst working at Industry, aimed to consolidate SearchFlow's market-leading position and signal the introduction of a range of new technological features and service enhancements. The new identity is championed by the all-seeing owl, representing the accurate and comprehensive property search and survey products that SearchFlow provide. The indentity is distinguishable by it's series of detailed illustrations, matched with a uniqe colour palette and well defined typography system.
Emphasis through illustration
As well as the obvious metaphor in play here with the use of the owl, the illustrations enabled SearchFlow to communicate their individual offerings clearly and distinctly. Below are a series of illustrations that highight SearchFlow's main services including search, survey, identity, insurance and apps.