Doe and Smith created a friendly, relaxed and bubbly brand platform to represent London's first breakfast-focused delivery-only food brand.
The Breakfast Company’s brand is quirky and bold – with a colloquial and cheeky tone of voice. The platform has helped the company to grow, from a customer base of friends and family, to contracts serving some of the world’s biggest businesses such as: Capital Radio, Unilad, MediaCorp, Nike and Uber – every day.
The permanent home of The Breakfast Company is the companies website and app where the majority of customers orders are placed. With this in mind the identity required a digitial focus, with a distinctive tone of voice that could stand out against the noise of other food delivery services.